How does your product use or challenge conventions AND how does it represent social groups or issues?
After looking at the conventions and comparing with our project, I believe we followed what is usually portrayed by our genre that we selected for our music video. The genre of our song, Infrunami by Steve Lacy, is considered Alternative. The alternative genre is sometimes referred to as “Indie”. Following the usual indie aesthetic of films, I believe our video captures the elements and essence of other videos within the same genre of ours. Most indie videos typically try to capture a calm, easy going and enjoyable setting. Our music video directly follows this aesthetic. There are typically more filters applied during the editing stage that our video did not exactly add, however the overall mood that comes from the video was replicated within our music video. I do not believe our video necessarily deals with any social groups or issues. Our video was created with the intent of creating a fun environment and a relaxed feeling. There was no social issue addressed within the video, as my group felt that the song did not represent any problems that needed to be shown within our music video. For the most part, we just wanted to create a music video that displayed happiness within a group of friends. There is diversity within our group, but that was not purposeful or expanded on with our music video project or an important aspect of the video whatsoever.
How does your product engage with audiences AND how would it be distributed as a real media text?
What makes our video fun and enjoyable is the feeling we tried to emulate. Other videos of the same genre typically have an easy going and laid back mood to their video, which is something we purposefully replicated with our music video. Our video gives the audience a happy feeling and brings joy to viewers. The storyline consists of a group of friends who are slowly becoming closer as they spend more time with each other on a picnic. The video is filled with fun moments that make it engaging and interesting for viewers to see. We even made sure to add a food fight to our music video to bring attention to the project and show something unexpected that will peak the interest of viewers. Although my other group members may have chose another option, I personally would have released this music video to TikTok. Considering the short amount of time allowed for this project, this is the perfect video for the platform. Steve Lacy, which is the artist who created the song we chose for our video, is also a popular singer on the TikTok app, which may peak the interest of many viewers. Tiktok is a fast paced app, and I believe our storyline moves fast enough to keep the attention of many viewers. It is also much easier for our project to reach multiple audiences, considering Tiktok is one of the most popular social media apps currently, as well as how easy it is to land on someone’s algorithm, and the quick access to buttons that allow you to share the video within seconds. I believe our video would be very popular on that app.
How did your production skills develop throughout this project?
My production skills were not advanced whatsoever at the start of this project, to be completely honest. I am very inexperienced when it comes to technical production such as videotaping and editing. Before this project, I had never recorded or worked on a project that included filming, editing and more.. I've learned a lot of essential production skills from this project, such as editing, utilizing technology, developing production plans, and taking quality shots. I have learned and memorized a large variety of new vocabulary media terms like different sorts of angles, multiple different kind of shots, and filming from distances. In the present day, it's seen that most media is fueled by technology, therefore learning these key concepts benefits me. Deciding on the plan for the video and what storyline we wanted to follow was stressful. My group members each had different ideas and different plans envisioned for our video. This was solved by each group member explaining their plan and story and then we each chose which we thought was the best and could be executed well. When creating the music video, many of our clips were reconsidered with different angles and shots. For example, the group took long shots and also close up shots to debate and see which one would fit the story line best. We had to heavily consider what kind of shot we wanted for the cake in the face scene, as we only had one try to get it right. Another issue we had was with pacing the clip properly. We had to debate whether or not some clips should be done quickly or stretched out to fit the video better.
By these decisions being made, I knew that this project had influenced me to start planning and making proper plans about the decisions I would make.
How did you integrate technologies – software, hardware and online – in this project?
Many forms of technology were integrated in this proiect.
To film, Camila’s sister’s phone was used to record all the scenes because her camera had the best quality. To edit and blog, our group used our computers and phones because we could access the blogs on both devices easily. The computer wasn't the only thing our group used for editing. We used an app called CapCut to edit our music video together. Like I have stated in previous blogs, CapCut is a free editing app that is easy to use. We had previously used this app before for our commercials on ourselves and our lives. Our group mutually decided this would be the best option for us to edit the music video on, considering we were the most experienced with this. Another option was imovie, however we felt as though this app would not give us the best quality music video. Sometimes, imovie is hard to navigate as well. Our group used cellular devices to film with this project because none of us own any proper filming equipment. a phone was our only option for filming the project, however we were able to make a perfectly good video with it.
https://docs.google.com/document/d/1-Lv1WTDkqrXz98R3_92E-9ZFY9__-cqhVQLHLbSQHMI/edit
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